April 29, 2024

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E-Commerce and Blockchain: The Secret Recipe for Enhanced Customer Security?

Data is the most important asset of any business nowadays; this is a solid reason enterprises offer free-of-charge services like YouTube valuing fortunes. But since data is priceless and targeted by malicious actors, how can a business ensure their information or customer data isn’t compromised? Here, blockchain comes in to resolve long-unsolved issues, boost security, improve trust, and increase transparency, among other advantages.

The blockchain security market worldwide is projected to expand at an impressive rate between 2023 and 2024, with The United States bearing the largest potential to help blockchain security evolve and spread, according to Statista. This sector is anticipated to rise at a CAGR of 85.9% from 2022 until the end of the decade and among the factors fueling this mainstreamness, the increasing use of cryptocurrency worldwide ranks high. With Bitcoin positively making the headlines and investors waiting for the halving and prepping to buy Bitcoin ETFs, the positive community sentiment and adoption rates are growing. The creator’s primary objective of offering the world an impregnable store of value that can’t be compromised, seized, or manipulated is steadily coming to fruition, mainly if you take a moment to realize how many investors are learning how to buy Bitcoin for the myriad advantages brought. 

Whatever way one chooses to slice it, blockchain security is witnessing growing popularity, and the frenzy around it is well-sustained, as you’ll see in the following sections. 

The Main Advantages of Blockchain for E-commerce

It’s impossible not to admit the perks of blockchain technology in the customer security area. Several elements are in the spotlight, such as:

  • A blockchain is decentralized, meaning no data is available for hacking, and no third-party participants are welcomed or needed. 
  • Blockchains provide an additional layer of protection and make users sure of the impossibility of letting data land in unintended hands.
  • Every modification made is applied live across all the nodes, improving the trust and transparency in the network and eliminating any potential point of failure.

These distributed ledgers are essentially impenetrable – more nodes verify all transactions, and an expensive hacking process would be needed to try to tack and compromise the held data.

Blockchain’s Involvement in the Security Sector

Data security is the first and most important element to be protected through blockchain technology, making it a colossal advantage. Digital information is stored in a particular, one-of-a-kind place by conventional centralized databases, where they’re executed through instructions. Every single node of the distributed network stores a replacement of the entire ledger with blockchain.

An ill-intended individual must control the more significant faction on nodes concurrently to erode or alter the data, making the network impenetrable by illegal modifications. Unsurprisingly, blockchain is specifically appealing for safeguarding sensitive data like personal identities, medical records, or bank records, given its decentralized feature that removes the likelihood of any potential point of failure.

Besides better data security, the other two areas make excellent cases for blockchain, as you’ll discover.

Smart Contracts

Smart contracts, or self-executing code, are the pinnacle of blockchain technology, stretching its possibilities and use cases well beyond mere data security. A specially designed computer program is accountable for storing the terms and conditions of such a self-executing contract, removing the need for the involvement of any human intermediary to close or seal a deal or other docs. 

Apps for these smart contracts take numerous forms, from disentangling financial transactions to facilitating complex supply chain management. Furthermore, they’re boosting confidence and security in digital transactions by eliminating human error through the automation of contract coercion. 

Definitive Audit Trails 

Blockchain’s immutability and openness make tamper-proof and permanent audit trails possible, as a timestamp is assigned to every blockchain transaction right after it is registered. This capacity rules out in advance the possibility of making any further modifications.  

Thanks to such features, blockchain is ideal for building accountability and trust, particularly when auditable data is non-negotiable.

How Blockchain Can Be Used to Realize Cybersecurity Goals

Blockchain technology may improve cybersecurity strategies, including identity management and better security protocols. Digital signatures enhance access to identity management as all transactions get associated with their one-and-only identifier, thus doing away with the need to use two-factor authentication or password resets. Furthermore, cryptographic features are employed to safeguard exchanges, making them impossible to penetrate, modify, or corrupt. This bolsters the cybersecurity of users’ and companies’ data. 

Last but not least, blockchain enables all the transactions to be visible, resulting in better monitorization of operations, ultimately decreasing the risk of ill-intended activity or fraud. As businesses embrace all these possibilities, embracing secure technologies such as blockchain, the enterprise and customer have benefits to reap long-term.

Microsoft and IBM Are Already Involved in This Market, Among Other Bigwigs

The rising demand for blockchain applications worldwide directly impacts the growth of blockchain security. Some of the most extensive global manufacturers of blockchain security that have made early forays into the sector comprise Kaspersky, IBM, Oracle, Meta, Alphabet, Cervais, ALTR, BitFury, Blockchain Solutions Limited, Microsoft, Ardor, Insolar, Ledger, to name a few. 

As companies deeply delve into blockchain solutions and businesses learn to implement and use the offered advantages, industries ranging from the smallest to the largest may be revolutionized. Some of the largest industries leveraging and using blockchain security include but aren’t limited to, healthcare, insurance, real estate, government, supply chain, and financial services.

The industry is thriving with more players expected to join the bandwagon to leverage the security advantages of blockchain technology, quietly spreading into smaller enterprises and the average start-up. 

The Wrap-Up

Blockchain is a game-changer in the e-commerce sector leading to more efficient and safer online sales, purchases, and data storage. It safely holds records of transactions transparently and in a decentralized way. 

Furthermore, it eliminates the need for intermediaries’ involvement, considerably slashing fees and accelerating transactions. Thanks to its real use cases, fewer errors and more rapid payments are achievable. 

Embracing blockchain in the e-commerce venture is a no-brainer if you look at the astronomical extent to which it enhances customers’ and sellers’ security and trust. To make the most of it, it’s essential to invest in the technology and in the staff’s training on using the approached blockchain solutions and shaping up the proper infrastructure to accommodate the new software implementations. 

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By I&T Today

Innovation & Tech Today features a wide variety of writers on tech, science, business, sustainability, and culture. Have an idea? Visit us here: https://innotechtoday.com/submit/

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