June 25, 2024

Innovation & Tech Today


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The New England Patriots at Washington Redskins on August 28, 2009. | Photo by Keith Allison, CC-BY-SA-2.0

Tom Brady NFT’s Instantly Sells Out on DraftKings Marketplace

DraftKings Marketplace, the mainstream accessible NFT ecosystem developed by DraftKings, received enormous fanfare yesterday as all five Tom Brady Premier Preseason Access Collection drops provided by Autograph sold out immediately.

Each respective drop across the Carbon, Platinum, Emerald, Sapphire, and Ruby editions were purchased instantly via primary sales at accessible prices ranging from $12-$100 USD. The secondary-transactions market also saw tremendous engagement as thousands of users listed and sold NFTs within the community amounting to over $1 million in gross merchandise volume (GMV).

“Our goal is to build a highly-accessible experience that introduces millions to the world of digital collectibles through DraftKings Marketplace, and so I would like to thank our community for the tremendous support of yesterday’s opening day drops,” said Matt Kalish, co-founder and president of DraftKings. “The feedback on user experience has been overwhelmingly positive, with fans queueing up to be a part of this initial NFT drop at multiples of the supply offered. This was an absolute success and important first milestone toward meeting our long-term objectives for the platform.”

With a total of just over 10,000 Premier NFTs for the inaugural Tom Brady digital collectibles created by Autograph, the drop queues of users across each edition were three times larger than the available supply and instantly sold out. This remarkable demand was complemented by the platform’s intuitive design for ease of use that drove positive user sentiment throughout the day by enabling both new and longtime collectors to seamlessly buy and sell the exclusive digital content.

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The unveiling of DraftKings headquarters March 26, 2019, in Boston, Massachusetts. (Photo by Darren McCollester/Getty Images for DraftKings)

Through the partnership with Autograph, tomorrow marks a fresh opportunity for collectors to acquire the exclusive new Tom Brady Signature Preseason Access Collection featuring NFTs that are each digitally signed by Brady himself, and begin dropping at 3pm ET on August 13.

“We are thrilled with the amazing response we received on our initial NFT drop,” said Dillon Rosenblatt, CEO and co-founder of Autograph. “Our creative team works very closely with our athlete partners to create an authentic, artistic collection for consumers, and the speed at which we sold out is a testament to the high-quality and accessibility of the unique product we are offering.”

Although a favorable position in the queue does not guarantee a user will be able to purchase an NFT on DraftKings Marketplace, account verification and pre-funding can be helpful measures to ensure a more streamlined experience. While the Premier collection offered thousands of Tom Brady digital collectibles, the Signature drops will have significantly fewer, with under 300 total in the whole batch.

The Tom Brady Ruby Signed edition within the Signature collection will be the most exclusive NFT drop yet, with only 12 available. Each owner of a Preseason Access Pass NFT, regardless of edition, will also be granted preferential access to a future NFT drop from Autograph at a later date.

Registered DraftKings customers can visit https://marketplace.draftkings.com/ to explore DraftKings Marketplace and the latest exclusive NFT drops.

DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media.

Picture of By Corey Noles

By Corey Noles

Corey Noles is the Managing Editor for Innovation & Tech Today. In more than two decades as a journalist, he has covered crime, MLB, business, healthcare, politics and anything else that could snag a headline.

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