DuPont Shifts to Formula 1 as Fast Track to Consumers
Corporation Uses Racing as Quick Test for New Products
More than a century ago, corporate giant DuPont waded into the automotive world by investing in the fledgling General Motors Corporation, with the eponymous head of DuPont ending up being its chairman and later president. The chemical company lately hasn’t been involved to that degree in the car business, but last year found another sector of automotive that suited its business model—Formula 1 racing.