Social media was a huge topic, even before coronavirus. Although during the pandemic, more and more people started to use social media in an unprecedented manner.
Because of that, marketers can improve their marketing plan by focusing more on social media marketing. Brands should not spend any resources on live events and product launches. Everyone is searching online during these times of uncertainty, and if you don’t have an established social media presence, your future will not be that bright.
Here are some actionable tips regarding social media that can help you get ahead of the competition and increase your brand awareness during 2020.
Leverage the Power of Facebook
Did you know that the average time on Facebook is 58.5 minutes every day? With the right content, you have plenty of room to get in front of their eyes.
Facebook marketing is not simple, but you have a broad audience to target and convert them into potential customers if you do it correctly.
Take advantage of Facebook Groups. Groups are a great way to build a strong relationship with your customer base. Solve their problems, find their pain points, and reply to all the comments. Add as much value as possible, and as a result, you will become the number one resource when they face a problem in your industry.
Facebook retargeting ads are another excellent way to increase your traffic and your conversions. Facebook has plenty of data available for each user. Thus, it is extremely reliable to target them through Facebook ads.
With re-targeting, though, from Facebook, we have the complete package. We can target people that we already know that they have engaged with our brand in the past. This improves the chances of conversions as we already know that they are interested in our product or service.
Last but not list, Facebook gives now the opportunity to have a shop within the platform and have conversions directly. This is huge as it reduces the extra steps that the customer has to take to complete a purchase. That is a great customer experience, and every brand in 2020 should invest in perfecting their Facebook store.
The Importance of Video Content
Video is becoming more and more popular. YouTube is the second biggest search engine platform after Google. With 2 billion monthly users, it is a paradise for any content creator out there.
Video is quite challenging; however, online video editors can help you curate the best content and leverage video power.
Keep in mind that YouTube is a slow process, but if you put the resources and create valuable content sky is the limit for you and your brand.
Apart from YouTube, Live video can also boost your online exposure. Use your social media channels to help customers glimpse behind the scenes, struggles, and ideas that you face during each process.
All in all, use video to show your values and highlight the human element of your company.
Create a Course
Courses can be an excellent way to become an authority in your niche. Having a based educational content in modules is a unique way to offer to your audience.
You can also give it for free, especially now that we are during this crisis to show that you care about your customers. Help them solve a problem or learn a new skill.
As we mentioned earlier, video is becoming more and more popular, and if we combine it with an educational purpose, we can have an enormous benefit as a brand.
Social media can be the way to get ahead of the competition in 2020. With the tips and tricks above, you can improve your marketing plan and create strong campaigns soon.
Keep in mind that customer experience is what should be your focus during this time of crisis. Let your customers know that you are there for them, adding value and solving their problems, and when they are ready to buy, you will be the first name on their list.
Let me know what other tips that ambitious content marketers could follow to improve their game are?
About the Author: Alex Souchoroukof is a content writer at Moosend. Coming from an architecture background, he took the leap of faith in the digital marketing world and never looked back.
In his free time, you will find him taking photos in places around the world. Find out more on LinkedIn.