Launching this month, FFU will be a collection of 10,000 unique tokens on the ETH (Ethereum) blockchain. Each purchase will help to develop the world’s first NFT-backed restaurant group, focused on building gathering places in real life (IRL) and the metaverse while offering utility and experiences for Food Fighters NFT holders.
Food Fighters Universe
Food Fighters NFTs will grant members access to special events, rewards and perks in Web3 and IRL. That includes tickets and line hopper passes to an annual in-person Food Fighters Festival, along with hidden restaurants created as “Easter Eggs” for the Food Fighter community. In the spirit of Web3, shared governance on decisions such as restaurant locations or menu items will take place through conversation on Discord, Twitter and other platforms. Owning a Food Fighters NFT also will unlock free food rewards and Web3 perks.
“We launched Bored & Hungry to show people that NFTs are more than ‘just a JPEG’, that the IP can be used to create brands and businesses,” said Nguyen, co-founder of viral restaurant concepts including Afters Ice Cream, Matte Black Coffee and Trill Burgers. “Food Fighters Universe is an extension of that idea.
“This project got inspired by seeing all the problems that are currently happening in the food & beverage industry. High food cost. High turnover of staff. Quality of service. I saw the Web3 space as a way to fix those problems and save the restaurant industry.”
Nguyen and Seo will bring their favorite chefs and favorite people together to create concepts and food experiences. Rap legend Bun B (Bernard Freeman) and NBA All-Star/entrepreneur Baron Davis are part of the Food Fighters team, which also includes NFT advisor and consultant Josh Ong. The project is being developed by frensHouse, with augmented reality and 3D artwork by Bad Decisions Studio.
Artist frothyoatmilk designed the collection of NFT characters, which will include “Super Foodies” such as pizza, ramen, ice cream and sushi – each with unique rarity traits assigned at random. Ownership and commercial usage rights for the IP (Intellectual Property) will be given to NFT holders.
One percent of revenue from Food Fighters Universe NFTs will be donated to food sustainability and world hunger charities, starting with Abound Food Care and Action Against Hunger.