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By I&T Today

All Look And No Touch; Contactless Payment Is Here

Introducing LiveArea Scan & Go, the world’s first app-free, contactless payment technology exclusively from LiveArea debuting at CES 2021

At LiveArea we are continuously exploring ways to uncover new technologies and innovations that evolve all facets of customer experience.

We are excited to announce our latest innovation, LiveArea Scan & Go™, the world’s first app-free, contactless payment technology exclusively from LiveArea, which will be debuting at the global stage for innovation, CES 2021.

LiveArea Scan & Go offers a VIP, checkout-free experience, seamlessly integrating into a retailer’s existing website, customer profiles, and loyalty programs, providing opportunities to create more meaningful connections with consumers in the physical and digital world.  

Our patent-pending technology is a fast, convenient and contactless way for people to use their mobile device to simply scan the items they want, pay and go. No customer queuing, no apps required and no hi-tech heavy hardware or biometric data needed. And it’s fast, a test can be launched in weeks.

“While other “scan and go” or “autonomous check out,” technologies are available on the market, they require significant app development, heavy hardware installations, investment in additional sensors, cameras or biometric data — we designed LiveArea Scan & Go technology to empower retailers to extend their existing website experience, loyalty programs and personalize product recommendations that ultimately create a more joyous experience for customers without a heavy investment.” – Val Vacante, Director of Strategy, LiveArea.  

 LiveArea Scan & Go is compatible with major eCommerce platforms, including Salesforce Commerce Cloud, SAP Commerce Cloud, Magento, and BigCommerce. Shopify and others are currently in development. 

We are living in a world of social distancing, wearing masks, and where fast, touchless experiences are winning. Contactless payments have increased 150% since 2019, 87% of shoppers prefer to shop in stores with touchless or a robust self-checkout experiences and 74% of global consumers will continue to use contactless payment post-pandemic.

However, research shows that the majority of U.S. consumers are downloading zero apps per month, with 21% of consumers abandoning newly downloaded apps after one use and 77% never use an app again after 72 hours of installing it. Analysts have also estimated that other autonomous checkout solutions could cost $1 million in technology per location and still require a mobile app. 

“2020 was the year that forced shoppers and stores to minimize contact. But contactless will remain a part of how we shop. Retailers and consumers alike are looking for simple, web-based, cost-effective solutions. What impressed me about Live Area Scan & Go was that it takes advantage of the tools we all have, bar codes, web and smartphones. Not having to download another store’s app is enough of a reward.” – Robin Raskin, Founder, Solving For Tech

Val Vacante, Director of Strategy, LiveArea will be speaking on the panel “Retail’s New Look: Shopper’s Little Helpers,” moderated by Robin Raskin, Solving For Tech alongside Kass Dawson, SoftBank Robotics, Wayne Liu, Perfect Corp and Will Graylin, OV Loop on Wednesday, January 13 from 3:15 PM – 3:45 PM CST.

LiveArea Scan & Go is currently available to innovative retailers looking for a faster, safer, and more accessible experience. LiveArea will be exhibiting LiveArea Scan & Go at CES 2021, CES attendees are invited to visit the LiveArea exhibit to learn more about LiveArea Scan & Go.

Author Bio: Innovation & Tech Today features a wide variety of writers on tech, science, business, sustainability, and culture. Have an idea? Send it to

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All Look And No Touch; Contactless Payment Is Here

January 5, 2021
By I&T Today

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