SEO or Search Engine Optimization refers to techniques to improve a website’s visibility in search engines. The goal is to have your site appear on the first page of Google for relevant search terms used by your target demographic.
Over the years, it has continued to be a crucial component of digital marketing. Currently, there are hundreds of tools, services, and products available in the fiercely competitive SEO market. Nevertheless, some factors might affect SEO, and in this post, we’ll go through what technologies may influence SEO and how.
Voice Search
People have become more comfortable carrying on conversations with their gadgets as the use of voice search grows in popularity. It will alter how we conduct searches, communicate with computers, and use search engines. In the United States, more and more people are using voice search. Half of all Internet users nationwide reportedly use voice search daily, and another 34% do so at least once weekly.
Meanwhile, nearly half (49%) of Australians use their smart device to engage with businesses, but nearly as many who possess smart speakers prefer using their smartphones for voice-activated assistants.
As a result, many digital marketing agencies are embracing voice search to generate traffic. Even with the introduction of cutting-edge tools like artificial intelligence (AI) and virtual reality (VR), and voice search, agencies like Impressive – Marketing Company in Melbourne continue to help well-established brands extend their reach.
Companies must consider how voice search will affect their local SEO strategy. Voice searches are becoming increasingly popular, and businesses must factor them into their digital marketing plans. Voice search might be added to pre-existing apps or chatbots, or new voice-enabled apps could be developed. Producing podcasts or audio versions of blog entries to reach visitors who would instead access content via voice search is another approach.
Virtual Reality
The future of gaming, advertising, online shopping, and education are just a few areas that could benefit significantly from virtual reality (VR) and augmented reality (AR). Both are recognized for the superior user experience, they provide by seamlessly blending the real and virtual worlds in high-definition 3D.
Artificial intelligence and machine learning, two cutting-edge technologies, are assisting search engines in expanding their coverage to integrate visual content. Cardboard Camera, VR View, and Google Street View are just some examples.
They allow users to capture 360-degree video and share it on WordPress and other sites like Facebook and Instagram. Also, VR may be repackaged as online video material or appealing visuals, allowing you to reach a larger audience.
Artificial Intelligence (AI)
In improving search engine results and tailoring content for individual users, AI will be essential to any effective SEO strategy in 2023. AI tools for search engine optimization are currently and generally used to boost search traffic, create content that helps rank websites higher, discover new sources for keyword research, monitor local and global searches, and support boosting ranking for current and emerging topics.
For example, AI can be used to polish the content to be web-ready once published. Many AI-powered SEO tools can help you enhance your writing by doing tasks like including keywords, enhancing readability, and more. When you’ve created the post, you may utilize AI to tweak it for better visualization online.
Mobile-First Indexing
To lay it out simply, mobile-first indexing implies that Google is prioritizing the information found on your site’s mobile version when determining where to place your pages in search engine results. If you’re an advertiser, mobile-first indexing can help you reach your target demographic more quickly. Ninety-two percent of all consumer online traffic goes to the first page of SERPs, so everything you can do with SEO strategies will help.
Whether or not mobile-first indexing affects your search ranking depends entirely on how mobile-friendly your site is. For sites with responsive designs, mobile-first indexing will have no serious effect. Your website’s layout will change automatically to fit the viewing space available on the user’s device.
The most impacted websites by mobile-first indexing will be those with separate mobile and desktop pages. In this case, Google’s spiders will scan the mobile version first to assess the types of material offered on it and the desktop version, among other factors. This will have an impact on the site’s search engine rankings.
Video Content
The human brain is wired to process and remember visual information much more effectively than text, which is why videos are so popular. Studies show that people remember 95% of a message when they watch it, compared to only 10% when they read it. For this reason, video materials are an excellent resource for educating consumers about a product.
Concerning SEO, video helps you rank higher, which increases the number of people who may view your site and the number of people who will click on your link. In addition, using video to keep viewers engaged for longer increases the time they spend on your site, reducing the bounce rate and helping search engines rank your content higher.
Takeaway
Keeping up with the latest developments in technology and SEO is essential to ensuring that your company can successfully compete in today’s market. With the right technology to amplify your SEO efforts, you can boost your business’s flexibility and earnings, streamline processes, and adapt to market adjustments.
