If you decided now is the time to begin scaling up the online presence of your business, you have made the right decision. Despite the fact an estimated 97% of all customers search for products online before making a purchase, only 51% of businesses actually have any kind of web presence at all.
Growing your digital footprint will make it easier for your customers to find you, and it will ensure that you are well-positioned to take advantage of emerging consumer trends. Scaling up your web presence is essential for long-term business growth, so here are three tried-and-tested strategies for doing it.
1. Optimize for Search Engines
Learning and implementing the latest SEO (Search Engine Optimization) strategies should be your first, second, and third consideration when beefing up your online presence. Ensuring that your business shows up on the first page of Google results can be the difference between life and death, given the fact that 89% of all customers begin their buying process by conducting a Google search.
There are many ways to boost your SEO. You can make sure your site is mobile-friendly. You can add keywords and phrases to your site that are relevant to your target audience. You can set up a Google Business page for your company. All of this will boost your web presence significantly.
2. Expand Your Online Capacity
A common mistake that business owners tend to make is neglecting the technical and logistical obstacles that accompany online expansion. A larger online presence means that you will need more bandwidth, more capacity, and more control over your operation. This, in turn, requires additional tech support that goes beyond your home office. You will likely need to increase your server capacity by renting server space and branching out onto multiple servers.
However, this can become challenging when you lose the ability to keep track of all of your server activity. When this happens, business owners can use services such as SolarWinds, which offer a server monitoring platform that allows you to keep track of all of the hardware and processes that are necessary to keep your business functioning.
3. Build a Database of Potential Customers
Your web presence is your most important marketing asset. In order to build it effectively, targeted advertising is essential. That’s why you should be compiling comprehensive databases of all of your current and potential customers so that you can engage with them via personalized email and social media marketing. There are many ways to go about this. You can add sign-up forms to your landing page, you can buy relevant email lists from other companies, and you can run online campaigns to encourage people to sign up to your web and social media pages. This will give you a reliable list of customers who are interested in what you have to offer.
Online expansion is now a necessary prerequisite for business growth. If you’re serious about scaling up, make sure to follow these strategies today.