CES 2025 provided the perfect platform for WiSA to showcase its latest advancements in wireless audio technology. Innovation & Tech Today spoke with the President of WiSA about how CES impacted the company, as well as its goals and future endeavors.
Why CES 2025 Was Vital for WiSA
For WiSA, CES 2025 represented an essential opportunity to connect with both current and potential partners, while reinforcing its leadership in the wireless audio space. According to Tony Ostrom, WiSA Association President, “CES is the premier platform for WiSA to showcase our cutting-edge wireless audio technology and the incredible progress we’ve made. It allows us to engage with current and prospective members, driving collaboration, discussing our interoperability standards, and fostering synergies that push the boundaries of audio technology.”
Key Innovations at CES 2025
WiSA unveiled a range of innovative products and services at CES 2025. Among the standout features were the launch of the WiSA E Certification App, WiSA E Express App, and WiSA E Connect App, which streamline integration and enhance the user experience. On the hardware front, WiSA introduced the WiSA SoundSend E, WiSA E ‘Player 1’ Transmitter, WiSA E ‘Dragon’ Receiver, and WiSA E ‘Pegasus’ Receiver, marking strides in making wireless audio more versatile and user-friendly.
Innovations Highlighted:
- WiSA E Certification App: This app simplifies the certification process for brands and manufacturers, enabling them to efficiently self-certify products for seamless interoperability with other WiSA E-enabled devices. This tool ensures that products meet WiSA’s standards while facilitating quicker market entry.
- WiSA SoundSend E: Building on the success of the original SoundSend, this next-generation, multichannel wireless audio transmitter incorporates an upgraded DSP and Bluetooth audio input, enhancing connectivity and performance for modern home entertainment systems.
- WiSA E ‘Player 1’ and ‘Dragon’ Platforms: These cost-effective platforms empower manufacturers to create HDMI-connected transmitters and receivers, offering affordable, high-performance wireless audio solutions for passive and powered speakers.
Aligning With Industry Trends
As multichannel audio content expands across streaming services and next-gen gaming platforms, consumers expect precise and reliable wireless audio experiences. WiSA’s innovations, like the WiSA SoundSend E and WiSA E-certified receivers, provide strong, compatible wireless audio solutions that enhance the user experience.
“We’re seeing an increasing demand for premium audio experiences in entertainment, gaming, and beyond,” said Ostrom. “WiSA’s technologies meet this need by offering reliable, scalable, and easy-to-integrate solutions that enable consumers to enjoy immersive, multichannel audio without the complexity.”
New Product Announcements and Launch Details
WiSA introduced several exciting products at CES 2025, all designed to make the integration of wireless audio easier, faster, and more accessible:
- WiSA E Certification App
- Launch Timeline: Q2 2025
- WiSA E Express App
- Launch Timeline: Q2 2025
- WiSA E Connect App
- Launch Timeline: Q2 2025
- WiSA SoundSend E
- Launch Timeline: Q3 2025
- WiSA E ‘Player 1’ Transmitter Platform
- Launch Timeline: Available now
- WiSA E ‘Dragon’ Platform
- Launch Timeline: Available now
- WiSA E ‘Pegasus’ Platform
- Launch Timeline: Available now
The WiSA E SoundSend E and WiSA Connect App improve the home audio experience by simplifying setup and boosting performance. The certification apps make product launches smoother and ensure better compatibility, while the new WiSA E receiver platforms help manufacturers create wireless solutions for various speaker types.
Looking Ahead
According to Ostrom, “WiSA E stands at the forefront of modern audio innovation by seamlessly integrating with TVs, set-top boxes, projectors, and other sources to create interoperable, multi-channel audio networks with WiSA E speakers from multiple brands. This enables immersive audio experiences for today’s streaming content with fewer components and an incredibly simple setup.” Looking ahead to 2025, WiSA is focused on expanding its presence in the wireless audio market, making it even easier for consumers to enjoy high-quality, immersive sound with minimal setup.
