June 17, 2024

Innovation & Tech Today


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The Potential of Augmented Reality in the Online Gambling Industry

Online gaming is exploding, and operators are always searching for innovative methods to stay ahead of the competition. This is attributed to an increase in player demand for technologically advanced and creative games and gambling choices.

It’s no longer enough to have video-style gambling games on your casino online to keep visitors engaged. As a casino owner, you must be on the lookout for innovative technology that will keep your players happy, engaged, and interested.

What is augmented reality, and how does it work?

A digital environment constructed with pixels is known as augmented reality. It mimics the actual world in some ways, but it can also be changed and supplemented to make it far better. It uses audio and other sensory stimuli, which are transmitted digitally or through the use of technology, in addition to producing pictures with pixels.

Apps for augmented reality have also been created for a variety of different purposes. DoodleLens, Adobe Aero, GoogleLens, and a variety of cosmetics and fashion applications are just a few examples. Healthcare, real estate, and even education have all benefited from the technology. But what about gambling online?

Online Gambling with Augmented Reality

AR online gambling sites have been available in some form or another for a long time, but the technology has only just caught up with the concept. In July 2021, the first cross-technology, multiplayer AR casino platform was established.

It also introduced virtual reality and mixed reality into games like roulette, blackjack, and slots, in addition to these technologies. Developers stated they had more games in the works that would launch in due time, with a release date set for later in August. iOS and Android, as well as other operating systems, will be supported by the platform. They want, like other proponents of AR technology, to give incentives to pique the attention of Generations X, Y, and Z gamers throughout the world.

One of the most compelling aspects of AR technology in gambling is that, unlike virtual reality, it does not need the use of headgear or goggles. AR technology may be enjoyed without the use of extra software, making it more widely available.

Augmented Reality and Live Dealer Games

Regular casino games can incorporate augmented reality. It has the ability to transfer users to a virtual casino where they may engage with numerous elements. But it’s when you’re playing Live Dealer games that it really shines. This online gaming vertical has been one of the fastest expanding in recent years, especially in the last 18 months.

Demand for interactive gaming choices has risen while many land-based casinos remain closed, under limitations, or have shuttered entirely. Demand for live dealer games is growing, but audiences are increasingly expecting greater technical progress. In Live Dealer games, augmented reality may provide players with the engagement they desire while also allowing them to connect with digital improvements.

The use of augmented reality into Live Dealer games and other technology will boost online gambling interest. It will also lead to greater time spent on the site, as well as more cross-selling opportunities.

Picture of By Corey Noles

By Corey Noles

Corey Noles is the Managing Editor for Innovation & Tech Today. In more than two decades as a journalist, he has covered crime, MLB, business, healthcare, politics and anything else that could snag a headline.

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