Unlike previous generations, Gen Z isn’t just looking for a paycheck; they want employers that align with their values.
Deloitte’s Understanding Generation Z in the Workplace report reinforces this shift, with nearly 77% of Gen Z respondents planning on “working at organizations whose values align with their own.” This is a change from Millenials, Boomers, and Gen X. Gen Z cares about the company they work for meeting certain standards of ethics. They care about growth opportunities, diversity in the workplace, and authentic connections.
But how do you recruit Gen Z tech talent in a way that capitalizes on the authenticity they crave from organizations? The answer lies in community recruitment.
What is Community Recruitment?
Community recruitment means building relationships with specific communities and often includes brand-building events, webinars, and other points of connection between the recruiter/company and talent. At the heart of it, community recruitment is all about building connections and trust, which sets your organization apart in the minds of Gen Z talent. With 50% of Gen Zs rejecting assignments that clash with their ethics and 44% turning down employers who don’t align with their values, creating meaningful, authentic relationships is critical.
Through community-based recruitment, you gain access to:
- An aggregated set of candidates who fit your recruitment requirements.
- An employer-branding opportunity to highlight your commitment to social impact.
- Opportunities to engage with talent in person and remotely throughout the year, not just on campus or at expensive conferences.
Why Community Recruitment Works
According to LinkedIn’s Future of Recruiting report, more than a quarter of the global workforce will be Gen Z by 2025.
Companies that invest in understanding this generation now will succeed in an ever-competitive tech recruiting landscape. By taking a community recruitment approach, a company gets to the center of what matters most to Gen Z: authentic connection. They don’t want a transactional approach; they want meaningful interactions to understand what your company is truly about.
While companies like Meta, Apple, Amazon, Netflix, and Google (MAANG) often attract talent with competitive compensation, smaller or lesser-known organizations can stand out by showcasing their workplace culture and mission through community recruitment. This approach expands career options for young professionals, helping them discover industries and companies they may not have considered before.
RTC & Community Recruitment
At Rewriting the Code (RTC), community-based recruitment is at the heart of what we do. Companies work with us to access and engage with over 34,000 talented women in tech around the world. These women consistently engage in our Slack channels, share their experiences with companies with fellow members, and celebrate the wins in their and others’ lives every day.
In 2024, we hosted over 255 events with 8,000+ event attendees. These events included major events like:
- RTC’s Virtual Career Summit
- Unite & Ignite Summit
- TechConnect
- Summer Tech Hubs
In addition to our annual engagement opportunities, we also offer smaller, more intimate engagement options, such as:
- Regional on-campus meetups
- Knowledge and tech upskilling for AI, cybersecurity, data science, and more
- Company led workshops
- Resume review days
- National tech conference meet-ups
- Mentor volunteering
- Corporate campus events
If you’re looking to bridge the gap between your hiring opportunities and highly qualified tech talent to best build your prepared workforce, we’d love to connect.
