As CES 2025 kicks off, Rembrand is making its debut with a bold vision to transform the way brands connect with audiences. I spoke with Cory Treffiletti, the Chief Marketing Officer of Rembrand, to discuss the company’s primary focus at the event, the evolving intersection of AI and advertising, and how Rembrand plans to make an impact in the media landscape.
Rembrand’s Focus at CES 2025
For Rembrand, CES 2025 is all about expanding the possibilities of advertising in video content. The company is eager to engage with advertisers and agencies, showcasing how brands can seamlessly integrate into the content viewers already love. Whether it’s creator content on platforms like YouTube and Instagram or studio productions on streaming platforms and Connected TV (CTV), the goal is to offer brands a way to reach audiences without disrupting their favorite shows.
As Cory explains, “We are also meeting with studios, networks, platforms, and other players in the advertising ecosystem to uncover new ways to spread In-Scene Media across the ad landscape.” The focus is clear: Rembrand seeks to redefine the way advertisers engage with consumers by embedding brands directly within video content, creating a seamless viewing experience that enhances both the content and the brand message.
The Role of AI in the Future of Advertising
With artificial intelligence (AI) continuing to dominate discussions at CES 2025, Rembrand is looking ahead to how this technology can fundamentally transform advertising. Cory notes, “AI has been in advertising technology for a while now, primarily focused on automated optimization and increased efficiency for execution and attribution.”
However, this year, AI’s true potential in advertising is coming to life in new ways for brands to engage audiences. Rembrand’s goal is to leverage AI to create a new channel for In-Scene Media and virtual product placement within video content. This is especially important as video content and CTV continues to grow in prominence.
As Cory puts it, “AI is a tool for augmentation as well as generation, but we focus on augmentation because it means you are working with existing assets and rendering them in new ways. That is valuable for brands while also being safe.” Rembrand’s emphasis on augmented video ensures that brands can safely integrate into content, retaining full control and transparency over their placement while maintaining compliance.
CES as a Launchpad for Innovation
Cory sees CES as a critical event in three key ways. First, it acts as a wake-up call for the tech industry after the holiday break, re-energizing and refocusing attention on emerging trends. Secondly, CES is a fantastic opportunity to reconnect with industry peers. The Aria and Cosmopolitan hotels in Las Vegas become the hub for adtech and martech professionals, providing ample opportunities to network and engage.
Most importantly, CES provides an opportunity to see the broader trends in technology. For Rembrand, AI is the core theme of 2025, and the company is excited to explore how it can drive massive growth in the coming year. Cory mentions that “we kicked off the year with our Series A funding announcement, which is a very credible way to show off that we are poised for massive growth in 2025.”
Making an Impact at CES 2025
As Rembrand takes center stage at CES 2025, the company is determined to forge new partnerships and elevate the conversation around advertising in video content. “For us, it is about brands and content. We sit squarely in the middle of these two valuable areas,” says Cory. Being in the heart of the action at the Aria and throughout Las Vegas gives Rembrand access to key industry leaders and decision-makers, providing an exciting opportunity to kick-start or augment conversations with the right partners.
Conclusion
As AI continues to shape the future of advertising, Rembrand is at the forefront of this evolution, and CES is the perfect platform for the company to connect with partners, share its vision, and kickstart its growth in 2025 and beyond.
