While virtual reality has grown over the past few years, Vizor looks to take it to the next level by providing content for VR users to enjoy. We spoke with Vizor CEO Kaarlo Kananen about the inspiration for the Vizor platform as well as its future in the world of VR.
Innovation & Tech Today: How would you describe the Vizor platform?
Kaarlo Kananen: Vizor is a pioneering virtual reality software company, with a unique and powerful content creation platform. Vizor’s mission is to help build a new immersive web by enabling modern businesses and storytellers to fill the world with beautiful and engaging content. Vizor has developed its unique solution with a brilliantly designed user interface and core foundation. With Vizor’s WebVR solutions, creating, sharing and publishing stimulating 360-degree/VR content has never been easier, empowering its customers to become leaders in virtual reality. Vizor believes that the web should be more immersive and VR content should be in the hands of everyone.
I&T Today: Where did the initial inspiration come from?
KK: We wanted VR to be an inclusive experience and allow people and businesses the ability to create their own content. By having an accessible web-based platform on which to do so, it makes the idea of 360-degree content and VR less daunting and more approachable, especially because consuming WebVR does not require expensive HMDs. Everyone who has a computer or smart mobile device can access our platform, which offers even more immersive experiences for HMD users.
I&T Today: Vizor has been described as “the YouTube of VR.” Do you believe that’s a fitting description?
KK: The comparison might be applicable in the sense that user generated content plays a major role in the functionality of each platform. However, at the current stage of our plan, Vizor is more focused on being a platform for content creation rather than consumption, but the latter is in our plans for future. The gist is that our users can create unique and beautiful content with Vizor, not solely upload it for other people to see and enjoy.
I&T Today: Much like YouTube, do you believe that content creators will be able to gain notoriety from Vizor?
KK: Right now, we want to focus more on developing the best platform we can. We firmly believe that by being the leading WebVR platform for content creators, the motivation for creating 360-degree WebVR experiences will increase. As WebVR content increases, there’s every possibility that creators could gain notoriety for their projects produced with Vizor’s technology.
I&T Today: Vizor will definitely allow for plenty of immersive experiences. How do you believe it will be used the most?
KK: At the moment, Vizor is used to create 360-degree WebVR experiences within industries such as architecture, construction and real estate, where models and mockups are integral. For example, users can utilize Vizor’s platform to upload 360-degree media, such as images of properties, allowing potential buyers to virtually “walk through” a house. Later, we wish to be powering a large majority of the best VR content on the web from individual creators, such as bloggers, to major businesses, like multinational corporations who benefit from having VR as part of their web presence.
I&T Today: What other features are planned for Vizor in the future?
KK: We will be adding features in synchronization with React VR, a Facebook technology for VR both for web-browsers and native applications. We are also focusing on audio support and 3D model support. We will also support ambisonics (which are currently offered in our Patches library right now). Our most important focus is always to provide the best user experience for content creators. We do our best to keep the overwhelming technical jargon at a minimum so that creating VR content on the web feels as fun as it does consuming it.
To learn more about Vizor, check out their website here.