In a world where millions of people tune in daily for entertainment, connection, and inspiration, Brooke Ashley Bond—better known as BrookeAB—has carved out a space all her own. As a leading content creator and key member of 100 Thieves, BrookeAB has built a loyal fanbase across Twitch, YouTube, TikTok, Instagram, and X, with over 3.7 million followers who show up not just for the games but for the authenticity she brings to every platform.
Known for her warm, engaging streams and relatable energy, BrookeAB is more than just a gamer—she’s a role model in a still male-dominated industry. Whether she’s livestreaming, connecting with fans through Q&As, or partnering with brands, BrookeAB keeps it real—focusing on mental health, inclusivity, and staying true to herself.
In this exclusive interview, the streaming star opens up about how she got her start, the importance of creating safe online spaces, and the advice she has for young women looking to break into gaming and tech.
Innovation & Tech Today: What first drew you to gaming, and how did that evolve into a full-time streaming and content creation career?
Brooke Ashley Bond: I wouldn’t say there was one specific thing that drew me to gaming, more like one person. For as long as I can remember, I have played video games with my older sister. Funny enough, I actually loved watching her play instead of playing them myself, which is the exact opposite of what I do now for a living!
Throughout my entire life, I can’t think of a stage where I wasn’t gaming. I was in college when Fortnite was really taking off, and I loved playing it with my friends almost every day. They were actually the ones who introduced me to what streaming was, as I wasn’t super familiar with it, but once I discovered it, I was hooked! I spent over a month researching everything I could—the right streaming equipment, who the most popular streamers were, and what the time commitment would look like. At this point, I was a full-time college student who also had a part-time job, so I dedicated as much of my free time as possible to put in as many hours as I could. I ended up gaining some meaningful traction, and the rest is history.
I&T Today: You’ve built a community of over 3.7 million followers—what do you think makes your audience so loyal and interactive across platforms?
BrookeAB: I am so lucky to have built such a wonderful community online. I am even luckier to be surrounded by such an amazing group of friends and creators who have helped shape me into who I am today. Being a member of 100 Thieves has also been a big part of my experience and has opened up so many doors for content collaborations (like crossover content with my boyfriend Symfuhny), in-person events with my audience, and other fun opportunities.
I don’t think it’s just one thing that makes my audience so loyal and interactive across platforms. It’s a culmination of a million different things. I don’t have all the answers, but I have done my best to make my community as welcoming, kind, and inclusive as possible. I want my stream and any other online spaces I have to feel safe for anyone and everyone. Being yourself goes a long way.
I&T Today: Do you feel a sense of responsibility to use your platform to promote inclusivity and mental health awareness in gaming culture?
BrookeAB: I absolutely feel a responsibility to promote inclusivity and awareness around mental health, especially as it relates to gaming culture. I have been very open about my personal struggles, and I hope that I can help more people understand that they aren’t alone. As someone who has anxiety, depression, and PTSD, and has been on medication for them since I was 15 years old, I want people to know there is no shame in asking for or getting help, no matter the situation. I found help through therapy and medication, but everybody is different, and that’s okay. The gaming space has a long way to go regarding positivity around mental health, but I think being open and honest is a great place to start.
I&T Today: You’re known for playing games like Marvel Rivals and Minecraft. How do you decide which games to stream or feature? Do you focus more on audience interest or personal enjoyment?
BrookeAB: It’s sometimes hard to find a balance between enjoying the games you want to play and enjoying the games the viewers want to see. I try my best to incorporate both while focusing on the games that fall in that intersection.
All that said, I will prioritize games I personally like playing every so often (even if viewership takes a hit) to avoid burnout and keep myself happy. Video games are a ton of fun, and getting to play them for my job is a dream, so I want to preserve that joy for as long as I can.
I&T Today: As a leading woman in gaming and part of 100 Thieves, how do you navigate a space that’s still often male-dominated? What advice would you give to young women who want to break into gaming, either as content creators or in tech-related roles?
BrookeAB: Being a woman in the gaming space is a very special thing. Over the past few years, the number of women in gaming has grown significantly from when I first started streaming, but we are still the minority. It comes with a lot of challenges, sexism, doubt, and unkind words, but it also comes with a lot of positivity, community, and kindness as well.
The best advice I could give young women who are interested in gaming, streaming, or tech-related roles is not to get discouraged by negativity or rude comments. Unfortunately, they will come, sometimes often, but staying strong and continuing to pursue the thing you love will be extremely rewarding, I promise.
