February 24, 2024

Innovation & Tech Today

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Buyer’s guide: The Top 50 Most Innovative Products

Media Kit

The Mission

Our mission is to inspire positive change by celebrating innovations in Science, Business, Entertainment, Sustainability, and STEM.

How do we do that?

We build lasting partnerships with innovative brands to bring our audience value and help build our partners’ businesses in the process.

EDUCATE

The public on the world’s most important issues.

INSPIRE

New generations of innovators and doers.

LEAD

The conversation on important topics.

TRANSFORM

How people view the world and use technology.

The Strategy

Innovation & Tech Today is a global leader of a new publishing model we call “New Print” – a strategy that GfK Research found has a 120% ROI.

Leveraging ultra-premium print quality ($9.99 per issue), a multi-channel digital distribution strategy, and our growing list of global event partners, we ensure our award-winning content and our advertising partners get in front of the largest possible audience.

A few highlights inlcude:

  • 75,000 print impressions per quarter
  • 4:1 pass along readership (our magazine doesn’t get thrown away)
  • 300,000 digital impressions per quarter
  • National newsstand distribution
    Affiliate distribution via Sustainable Brands, Green Festivals, Green Sports Alliance, etc.
  • Onsite distribution at major tech events (CES, CEDIA, USASEF)

Distribution and Press Partners
National Retail Outlets
Digital Delivery Platforms
Major Event Media Partnerships
View Event Calendar

Awards & Recognition

Innovation & Tech Today is an official media partner of organizations around the world, including CES, CEDIA, USASEF, Greenbuild, and more. Our award-winning editorial and strategy has earned us national recognition from industry leaders and high-profile thought leaders alike.

Our editorial team includes veteran, award-winning business, technology and communications journalists, industry experts on top of emerging technologies, and fresh young voices obsessed with tech. Multiple award winners include Automotive Editor Michael Coates, Gaming & Entertainment Editor John Gaudiosi, and Founding Editor and Senior Writer, Robert Yehling.

But hey, you don’t have to take our word for it.

Apex Award 2017
NicheeAwards

Inside Innovation & Tech Today

Our Magazine

Innovation & Tech Today blends the high-profile stories and cutting-edge tech consumers want with the news and

innovative profiles businesses need. The recurring sections include:

  • Hottest Innovations
  • Tech Trends
  • Innovative Profiles
  • Product Showcases
  • STEM
  • Sustainability
  • Women in Tech
  • Pet & Family Tech
  • Gaming & Entertainment
  • Blockchain
  • Cybersecurity
  • Tech Zone
  • Outdoor Tech
  • Connected Home & Car
  • Health Tech

Our Audience By The Numbers

We are a B2B and high-end B2C publication for tech enthusiasts, backyard scientists, entertainment lovers, and businesses wanting to stay relevant. Our readers are educated, have disposable income, and care about sustainability, STEM, women in tech, and other important issues of our day.

Average Household Income
$95,375

I&T Today Reader Age Ranges

42%
18-34
51%
35-54

I&T Today Demographic Breaks

Audience Alignments

Our audience cares about the environment, education, science communication, and discernible facts. They’re looking for great stories and brands that stand for something bigger than their bottom lines.

We actively support and partner with organizations making a difference, such as USASEF, Greenbuild, Sustainable Brands, and others, which allows our advertising partners to support these causes too.

Editorial Calendar Themes

Vol. 9, Issue 1

Augmented Reality, Top 50

  • Cutting Edge AR Apps for Designers
  • Gaming in the Metaverse
  • Dumb House to Smart House
  • 5 Women Running the Show in Tech
  • Best of CES 2023
  • Smart Mobility
  • Urban Infrastructure
  • Sustainability Today
  • STEM Today
  • Smart House for Your Puppy
  • 2023 Editors Choice of the Year
  • Product Revolution: Top 50 Most Innovative Products of 2022
  • Regional Spotlight – Nashville, TN

Estimated Closing Date: February 20, 2023

Vol. 9, Issue 2

Connected Car & EVs

  • Audio Imagination
  • Innovations in Home Healthcare
  • Sustainability Leaders: Brands for Good
  • AI in Automotive Technologies
  • Family and Pet Tech
  • Drones in Business
  • Sports Tech Revolutions
  • Sustainability in the Auto Industry
  • Dumb Home into a Smart Home: Garage & Lawn Tech
  • Outdoor Gear Guide: The Smart RV/Camper
  • Product Revolution: Summer Smart Tech 
  • Regional Spotlight – Austin, TX

Estimated Closing Date: April 30, 2023

Vol. 9, Issue 3

Smart Home Tech/Robotics

  • Robotics in Medicine
  • IoT Security
  • The Ultimate Home Theater Experience
  • The Role of Blockchain in Cybersecurity
  • Cybersec in VR/AR
  • NFT Gaming
  • Top 5 Robotic Innovations in the Pipeline
  • The Ups and Downs of Artificial Intelligence
  • Dumb Home into a Smart Home: Apartment Life
  • Outdoor Gear Guide: Top Survival Tech
  • Product Revolution: VR/AR Gadgets Galore
  • Regional Spotlight – Northern California

Estimated Closing Date: July 31, 2023

Vol. 9, Issue 4

Top 50 Most Innovative Products/Gaming

  • Pro Gamers Talk Tech
  • Building Your Gaming Oasis
  • Putting the Auto in Automobile
  • What Makes a Product Innovative?
  • The Hottest Fitness Tech of 2024
  • Outdoor Gear Guide: Top 50
  • Product Revolution: Top 50
  • Regional Spotlight – Atlanta

Estimated Closing Date: October 31, 2023

Co-Branded Digital Magazines

Produced in partnership with the USA Science & Engineering Festival
Innovation & Tech Today is a proud media partner of the USA Science & Engineering Festival. Committed to celebrating innovation and investing in our future, the USA Science & Engineering Festival perfectly complements the mission of I&T Today. In addition to covering the festival in Washington D.C. in 2018, we’re increasing STEM coverage in our new extended Education section. This section is repurposed for the USA Science & Engineering to be distributed to their email subscribers. You get the culture you celebrate, so celebrate STEM!

Produced in partnership with Sustainable Brands
As a proud media partner of Sustainable Brands, I&T Today is committed to discussing key issues in both corporate and personal sustainability including water use, food waste, electricity and fossil fuels, transportation, sustainability communications, green tech and initiatives, the intersection of business and sustainability, and more. Discussion and celebration of the strides made in sustainability are pivotal during this time in our country and planet’s history!

Rates & Services

Tap Into Our Advertising & Media Services

Innovation & Tech Today specializes in something we call “New Print,” which refers to our multifaceted print, digital, and event-based distribution strategy.

When you partner with us, you are partnering with an experienced, skilled media partner who knows how to build an audience, increase impressions, and elevate our partners to the top of our readers’ minds.

Pre-discounted Packages – Limited Availability

Extreme Value Package

Rate card media value – $26,850 net
Your Investment level:
Only $9,950 net
  • Six months full page ads (2 issues)  (print and digital, right-hand read opposite relevant editorial)
  • Six months of banner ads on Innovation & Tech Today Online
  • Online editorial consideration – Will be sent out through Social Media and Newsletter
  • 50 copies and Unlimited digital distribution rights for each issue
  • Premium B2B directory listing for one year on innotechtoday.com

Print Frequency Package

Rate card media value – $37,800 net
12 month Investment-
Only $19,950 net
24 month investment –
Only $15,950 net per annum
36 month investment –
Only $11,950 net per annum
  • Twelve months of full page ads inside Innovation & Tech Today (4 issues) in print and digital editions
  • Editorial consideration for each issue
  • Up to 50 copies of the publication

Digital Domination Package

Rate card media value – $53,950 net
12 month Investment-
Only $23,940 net
24 month investment –
Only $19,950 net per annum
36 month investment –
Only $15,950 net per annum
  • Premium B2B directory listing for one year on innotechtoday.com
  • Four direct email blasts to our subscriber base
  • Twelve months banner ads on Innovation & Tech Today Online
  • Two podcast sponsorships on Innovation Tech Talks
  • Twelve newsletter banner ads 
  • Two online sponsored content posts to be shared through social media and newsletter
  • Ongoing online editorial consideration for innotechtoday.com
  • Three ‘Deal of the Week’ newsletter featured product / service placed in store
  • Product / Service placed in InnoTechToday.com Store 
  • Twelve months social media collaboration

Legacy Partner Package

Rate card media value – $69,750 net
12 month Investment-
Only $49,950 net
24 month investment –
Only $44,950 net per annum
36 month investment –
Only $35,950 net per annum
  • Twelve months of full page ads (4 issues) (print and digital, right-hand read opposite relevant editorial)
  • Twelve months banner ads on Innovation & Tech Today Online
  • Twelve newsletter banner ads
  • Twelve months social media collaboration
  • Four podcast sponsorships on Innovation Tech Talks
  • Two online sponsored content posts to be shared through social media and newsletter
  • Ongoing online editorial consideration for innotechtoday.com
  • Four product reviews in print and online
  • Twelve months premium directory listing on InnoTechToday.com
  • Unlimited digital distribution rights for each issue 
  • Four section sponsorships inside Innovation & Tech Today per issue. *subject to availability
  • Up to 100 copies of publication. More available on request
  • Potential onsite event collaboration (booths, passes, onsite interviews TBD)

Specialty Packages

Every year, we featured the best and brightest innovations across the gamut. If you have a product that is game changing, we have ways to help it stand out with our Top 50 Most Innovative Products.

The Showstopper Package

  • One Top 50 Most Innovative Products Entry – Product review in print and digital
  • Logos and branding given as part of our Top 50 nominees.
  • Deal of the week in our Tech Bytes newsletter
  • Full page ad inside Innovation & Tech Today
  • Three months of banner ads on Residential Tech Today Online
  • One direct email blast to our newsletter subscriber base
  • Online editorial consideration – Will be sent out through Social Media and Newsletter
  • 50 copies (can be posted at your booth) and Unlimited digital distribution rights for each issue
  • Premium B2B directory listing for one year on innotechtoday.com

 

 

Rate card media value – $17,900 net

Your Investment level – Only $9,500 net – Upgrade to a double page spread for only $2,500 net

Digital Product Promotion Package

  • Entry into the Top 50 Most Innovative Products
  • Three months banner ads on Innovation & Tech Today Online
  • Online Sponsored content or Online Native Ad on Residential Tech Today online – to be shared out through social media and newsletter
  • One direct email blasts to our subscriber base
  • One Deal of the Week placement in our newsletter
  • Three months social media collaboration
  • Unlimited digital distribution rights to our publication

Rate card media value – $12,200 net

Your Investment level – Only $5,950 net

Top 50 Most Innovative Products Entry

  • Entry into the Top 50 Most Innovative Products
  • Product review in print and online
  • Logos and branding provided to you just for entering as a nominee!
  • Up to 20 copies (can be posted at your booth) and Unlimited digital distribution rights for the issue
1 Item – Only $499 net
2 Items – Only $750 net
3 items or more   – Only $1,200 net

Ala Carte Pricing

Ultra-Premium Print Magazines

Screen-Shot-2018-11-02-at-2.49.13-PM

Advertise in a magazine that represents the highest print quality available – award-winning editorial, 50 lb cardstock glossy cover, perfect bound, and advertisements from only the most innovative brands.

Ad sizes and rates include:

  • Full Page – $7,500
  • Double Page Spread – $9,950
  • Half Page – $4,500
  • 1/6 Page – $1,500
  • Outside Back Cover – $19,950
  • Inside Front Cover Spread – $12,950
  • Inside Back Cover – $9,950
  • Table of Contents – $8,500

Print Section Sponsorships

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Want to be associated with a full section of our magazine, such as our sections dedicated to Sustainability, STEM, or Security? Become a section sponsor and get your logo on every page of that section.

Cost: $12,500 Includes Custom landing page, Editorial consideration as a sponsor, Legacy partner benefits.

The section sponsor is in the top left corner next to the section title.

Print Native Advertising

Screen-Shot-2018-11-02-at-3.31.06-PM-e1541194405296

Increase engagement with your advertising by creating (or having us create) a native ad. These ads are thought leadership and best practice articles that feel like a natural part of the magazine. Whether you write it yourself or one of our specialists writes it for you, this is an opportunity to share your company’s vision with our readers.

We offer two native advertising options:

  • Native Advertising (Written by You) – $7,000
  • Native Advertising (Written by Our Team) – $7,500

*No more than 500 words per ad. All native ads will be designated as “Paid Content”. Native advertising produced by our team will align to our editorial standards – i.e., it’ll be thought leadership, not a sales pitch.

An example of native advertising is on the image above.

Online Sponsored Content

online_native

Designed to look like an editorial piece, but self promotional piece encouraging your services. Good for one month on main page.

Cost: $3,500

Digital Banner Ads

Advertise on our website for one month with a banner ad on our home page and get tens of thousands of eyeballs on your company’s promotions and creative.

Cost: $1,000 for one month / 12 pack $11,000

Newsletter Banner Ads

Want to get your ad in front of our audience in a more personalized way? Purchase a spot in our weekly newsletter! It’ll be delivered to the inboxes of over 29,000 subscribers.

Cost: $500 per send

Innovation Tech Talks Podcast Title Sponsorship

Title Sponsorship of our podcast, Innovation Tech Talks. Comes with legacy partner benefits including print ads, web banner ads and branding all over the website and anywhere the podcast is hosted.

Cost: $49,950 per year

Innovation Tech Talks Podcast Sponsorship

Sponsorship of our podcast, Innovation Tech Talks.

Logo appearance and 30-second commercial slot.

Cost:$500 per episode / 10 Pack: $4,500

Exclusive Product Deal Of The Week

Newsletter campaign/social promotion and product featured in online store.

Cost: $1,500

Social Media Promotion

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Boost the impact of your advertisements by having us send your creative and messaging out via our social channels – Twitter, Instagram, Facebook, and LinkedIn.

  • 1 Post per Month (All Channels) – $250
  • 3 Posts per Month (All Channels) – $600

Event Onsite Activation

As media partners with major trade events – including CES, CEDIA, and USASEF – we’re uniquely able to boost the impressions of our magazine (and our partners) with the movers and shakers in the industry. We pull out all the stops with gorilla marketing strategies that ensure conference-wide buzz and that our partners can break through the chaos.

Cost: $3,500 per event

Print Specifications

Full Page
Downloadable diagram and templates available on right

Trim: 8.375″ x 10.875″
Bleed: 8.875” x 11.375″
Extend artwork .25″ past trim on all 4 sides.
Live Area: 7.875″ x 10.375″ (for type safety)
Keep all pertinent text & imagery within this space. 1/4” inside the trim area

Double Page Spread
Trim: 16.75″ x 10.875″
Bleed: 17.25″ x 11.375″
Extend artwork .25″ past trim on all 4 sides.
Live Area: 16.25″ x 10.375″ (for type safety)
Gutter: 1” center, no text

Half Page
Size: 7.875″ x 5″
Contain within .5 border if needed – no bleed

1/6 Page (Gift Guide)
Size: Horizontal: 5″ x 2.5″ // Vertical: 2.5″ x 5″
Floating ads – no bleed

Full Page Templates

File Requirements - Print

Preferred File Format: Press Ready High Resolution PDF

Resolution: 300 DPI

Color Format: CMYK only

Quality: Maximum / Compress text & line art / All fonts embedded

DO NOT include any printer’s marks (crops, registration or color bars)

Other File Formats Accepted:
High Resolution, unlayered TIFF
Resolution: 300 dpi Color: CMYK, process

File Submission

For files under 10MB, please email advertisement to: production@goipw.com

For files greater than 10MB, please send using Drop Box, Google Drive or other digital file delivery method.

Digital Specifications

File Sizes

 

728px X 90px

 

300px X 250px

File Requirements

Resolution: 72dpi
Color: RGB
Format: GIF, JPG, PNG
Max file size: 200 kb

Remember be sure to include the proper URL the advertisement should direct t

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