Media Kit

The Mission

Our mission is to inspire positive change by celebrating innovations in Science, Business, Entertainment, Sustainability, and STEM.

How do we do that?

We build lasting partnerships with innovative brands to bring our audience value and help build our partners’ businesses in the process.

EDUCATE

The public on the world’s most important issues.

INSPIRE

New generations of innovators and doers.

LEAD

The conversation on important topics.

TRANSFORM

How people view the world and use technology.

The Strategy

Innovation & Tech Today is a global leader of a new publishing model we call “New Print” – a strategy that GfK Research found has a 120% ROI.

Leveraging ultra-premium print quality ($9.99 per issue), a multi-channel digital distribution strategy, and our growing list of global event partners, we ensure our award-winning content and our advertising partners get in front of the largest possible audience.

A few highlights inlcude:

  • 75,000 print impressions per quarter
  • 4:1 pass along readership (our magazine doesn’t get thrown away)
  • 300,000 digital impressions per quarter
  • National newsstand distribution
  • Affiliate distribution via Sustainable Brands, Green Festivals, Green Sports Alliance, etc.
  • Onsite distribution at major tech events (CES, CEDIA, USASEF)

Distribution and Press Partners

National Retail Outlets

Digital Delivery Platforms

Major Event Media Partnerships

View Event Calendar

Awards & Recognition

Innovation & Tech Today is an official media partner of organizations around the world, including CES, CEDIA, USASEF, Greenbuild, and more. Our award-winning editorial and strategy has earned us national recognition from industry leaders and high-profile thought leaders alike.

Our editorial team includes veteran, award-winning business, technology and communications journalists, industry experts on top of emerging technologies, and fresh young voices obsessed with tech. Multiple award winners include Automotive Editor Michael Coates, Gaming & Entertainment Editor John Gaudiosi, and Founding Editor and Senior Writer, Robert Yehling.

But hey, you don’t have to take our word for it.

Inside Innovation & Tech Today

Our Magazine

Innovation & Tech Today blends the high-profile stories and cutting-edge tech consumers want with the news and innovative profiles businesses need. The recurring sections include:

  • Hottest Innovations
  • Tech Trends
  • Innovative Profiles
  • Product Showcases
  • STEM
  • Sustainability
  • Women in Tech
  • Pet & Family Tech
  • Gaming & Entertainment
  • Blockchain
  • Cybersecurity
  • Tech Zone
  • Outdoor Tech
  • Connected Home & Car
  • Health Tech

Our Audience By The Numbers

We are a B2B and high-end B2C publication for tech enthusiasts, backyard scientists, entertainment lovers, and businesses wanting to stay relevant.

Our readers are educated, have disposable income, and care about sustainability, STEM, women in tech, and other important issues of our day.

Average Household Income

$95,375

I&T Today Reader Age Ranges

18-34 = 42%
35-54 = 51%

I&T Today Demographic Breaks

  • Male
  • Female

Audience Alignments

Our audience cares about the environment, education, science communication, and discernible facts. They’re looking for great stories and brands that stand for something bigger than their bottom lines.

We actively support and partner with organizations making a difference, such as USASEF, Greenbuild, Sustainable Brands, and others, which allows our advertising partners to support these causes too.

Editorial Calendar Themes

Fall 2021

Smart Home, Gaming & Entertainment

  • The Latest in Streaming Technologies
  • The Smart Home Revisited
  • Outdoor Gear Guide
  • Women in STEM
  • Tech Zone (Colorado)
  • PC Gaming vs. Console Gaming
  • How to Tech-Up Your Pet
  • The Tipping Point of Electrifying Automobiles

Estimated Closing Date: September 15, 2021

Winter 2021

Smart Home, New Tech

  • Smart Home Tech to Stuff Your Stocking
  • Outdoor Gear Guide
  • STEM Paves the Path to the Future
  • Tech Zone (Ohio)
  • Preview of CES 2022
  • Top 50 Most Innovative Products of 2021
  • Tech for Boomers: Prepping for a Generation of Tech Savvy Seniors
  • Work and Learn from Home
  • Drones for Everything: Small Business Takes to the Skies
  • Kitchen Tech

Estimated Closing Date: November 15, 2021

Spring 2022

Engineering Tech, Gaming & Entertainment

  • CES 2022
  • Home Audio Engineering Masterpieces
  • Bold New Frontiers in Augmented Reality 
  • Home Healthcare in a Post-Covid World
  • Tech Zone – TBD
  • International Tech Zones (France)
  • The Wildest Tech at CES 2022
  • A Preview of E3 2022
  • Sustainability Leaders: ???
  • The Hottest Pet Tech Gear for Spring
  • Building A Beast of A Gaming PC

Estimated Closing Date: February 10, 2022

Summer 2022

Connected Car, EVs, and Sustainability

  • Smart Vehicles: The Exploding Autonomy Space Takes Center Stage
  • 5 Ways to Make Your Car Smarter
  • Science of Wellness: Three Amazing Breakthroughs
  • A Beginner’s Guide to Crypto & NFTs
  • A Preview of Automobility LA
  • Going Green in the Age of Chargers
  • The New Workplace: These Companies Never Went Back to the Office
  • Using AI in Healthcare
  • Tech Zone TBD

Estimated Closing Date: May 15, 2022

Co-Branded Digital Magazines

Produced in partnership with the USA Science & Engineering Festival

Innovation & Tech Today is a proud media partner of the USA Science & Engineering Festival. Committed to celebrating innovation and investing in our future, the USA Science & Engineering Festival perfectly complements the mission of I&T Today. In addition to covering the festival in Washington D.C. in 2018, we’re increasing STEM coverage in our new extended Education section. This section is repurposed for the USA Science & Engineering to be distributed to their email subscribers. You get the culture you celebrate, so celebrate STEM!

 

 

Produced in partnership with Sustainable Brands

As a proud media partner of Sustainable Brands, I&T Today is committed to discussing key issues in both corporate and personal sustainability including water use, food waste, electricity and fossil fuels, transportation, sustainability communications, green tech and initiatives, the intersection of business and sustainability, and more. Discussion and celebration of the strides made in sustainability are pivotal during this time in our country and planet’s history!

Rates & Services

Tap Into Our Advertising & Media Services

Innovation & Tech Today specializes in something we call “New Print,” which refers to our multifaceted print, digital, and event-based distribution strategy.

When you partner with us, you are partnering with an experienced, skilled media partner who knows how to build an audience, increase impressions, and elevate our partners to the top of our readers’ minds.

Pre-discounted Packages – Limited Availability

FALL PRINT SPECIAL

One full page inside Innovation & Tech Today

$9,500 NET

OR

ONE FULL YEAR of full page ads inside Innovation & Tech Today

$12,000 NET

DIGITAL DOMINATION

  • Premium B2B directory listing for one year on innotechtoday.com
  • Four Direct email blasts to our subscriber base
  • Twelve months banner ads on innotechtoday.com
  • Four episode sponsor of the Innovation Tech Talks podcast
  • Twelve newsletter banner ads
  • One online native ad
  • One online interview / product feature to be shared through Social media and newsletter
  • Twelve months social media collaboration

12 MONTHS DIGITAL - $12,000 NET

Legacy Partner Lite Package - 12 months print and digital package

  • Twelve months of full page ads inside Innovation & Tech Today (right-hand read, print and digital Editions)
  • Twelve months of banner ads on innotechtoday.com
  • Twelve newsletter banner ads inside TechBytes eNewsletter
  • Deluxe B2B directory listing for one year on innotechtoday.com
  • Four episode sponsor of the Innovation Tech Talks podcast
  • Twelve months social media collaboration
  • Unlimited digital distribution rights for each Innovation & Tech Today issue
  • Up to 25 print copies of the publication

Only $32,370 NET

As opposed to rate card of $60,950 NET

Legacy Partner Package - 12 months print and digital package

  • Twelve months of prime position full page ads inside Innovation & Tech Today (Right-hand read, print and digital editions)
  • Twelve months of banner ads on innotechtoday.com
  • Twelve newsletter banner ads inside TechBytes eNewsletter
  • Twelve months social media collaboration
  • Unlimited digital distribution rights for each Innovation & Tech Today issue
  • Six episode sponsor of the Innovation Tech Talks podcast
  • Premium B2B directory listing for one year on innotechtoday.com
  • Four direct email blasts to the TechBytes eNewsletter subscribers
  • Two sponsored content pieces on innotechtoday.com
  • Four product reviews in print and online
  • Twelve months of section sponsorship inside Innovation & Tech Today subject to availability
  • Up to 100 copies of publication. More available on request

Only $39,950 NET

As opposed to rate card of $85,050 NET

Ultra-Premium Print Magazines

Advertise in a magazine that represents the highest print quality available – award-winning editorial, 50 lb cardstock glossy cover, perfect bound, and advertisements from only the most innovative brands.

Ad sizes and rates include:

  • Full Page – $9,500
  • Double Page Spread – $14,950
  • Half Page – $5,950
  • 1/6 Page – $1,500
  • Outside Back Cover – $24,950
  • Inside Front Cover – $19,950
  • Inside Back Cover – $12,350
  • Table of Contents – $11,500

Talk to a representative about our bulk discounts!

Print Native Advertising

Increase engagement with your advertising by creating (or having us create) a native ad. These ads are thought leadership and best practice articles that feel like a natural part of the magazine. Whether you write it yourself or one of our specialists writes it for you, this is an opportunity to share your company’s vision with our readers.

We offer two native advertising options:

  • Native Advertising (Written by You) – $7,000
  • Native Advertising (Written by Our Team) – $7,500

*No more than 500 words per ad. All native ads will be designated as “Paid Content”. Native advertising produced by our team will align to our editorial standards – i.e., it’ll be thought leadership, not a sales pitch.

An example of native advertising is on the right in the image above.

Online Native Ad

Designed to look like an editorial piece, but self promotional piece encouraging your services.

Cost: $3,500

Innovation Tech Talks Podcast Sponsorship

Sponsorship of our podcast, Innovation Tech Talks. 

Logo appearance and 30 second commercial slot.

Cost: $750 per episode

Print Section Sponsorships

Want to be associated with a full section of our magazine, such as our sections dedicated to Sustainability, STEM, or Security? Become a section sponsor and get your logo on every page of that section.

Section sponsorships are $1,500 and are only available in addition to a Full Page Ad or larger.

 

The section sponsor is in the top left corner next to the section title.

Event Onsite Activation

As media partners with major trade events – including CES, CEDIA, and USASEF – we’re uniquely able to boost the impressions of our magazine (and our partners) with the movers and shakers in the industry. We pull out all the stops with gorilla marketing strategies that ensure conference-wide buzz and that our partners can break through the chaos.

Cost: $3,500 for one event

 

The image above is from our Golden Ticket Giveaway (Yeah like the Willy Wonka golden tickets).

Exclusive Product Deal Of The Week

Newsletter campaign/social promotion and product featured in online store.

Cost: $1,500

Newsletter Banner Ads

Want to get your ad in front of our audience in a more personalized way? Purchase a spot in our weekly newsletter! It’ll be delivered to the inboxes of over 25,000 subscribers.

Cost: $500 per send

Ask about our bulk discounts.

Digital Banner Ads

Advertise on our website for one month with a banner ad on our home page and get tens of thousands of eyeballs on your company’s promotions and creative.

Cost: $500 for one month.

Social Media Promotion

Boost the impact of your advertisements by having us send your creative and messaging out via our social channels – Twitter, Instagram, Facebook, and LinkedIn.

  • 1 Post per Month (All Channels) – $500
  • 3 Posts per Month (All Channels) – $1,250

Print Specifications

Full Page

Downloadable diagram and templates available on right

Trim: 8.375″ x 10.875″
Bleed: 8.875” x 11.375″
Extend artwork .25″ past trim on all 4 sides.
Live Area: 7.875″ x 10.375″ (for type safety)
Keep all pertinent text & imagery within this space. 1/4” inside the trim area

Double Page Spread

Trim: 16.75″ x 10.875″
Bleed: 17.25″ x 11.375″
Extend artwork .25″ past trim on all 4 sides.
Live Area: 16.25″ x 10.375″ (for type safety)
Gutter: 1” center, no text

Half Page

Size: 7.875″ x 5″
Contain within .5 border if needed – no bleed

1/6 Page (Gift Guide)

Size: Horizontal: 5″ x 2.5″ //  Vertical: 2.5″ x 5″
Floating ads – no bleed

Full Page Templates

File Requirements - Print

Preferred File Format: Press Ready High Resolution PDF

Resolution: 300 DPI

Color Format: CMYK only

Quality: Maximum / Compress text & line art / All fonts embedded

DO NOT include any printer’s marks (crops, registration or color bars)

Other File Formats Accepted:
High Resolution, unlayered TIFF
Resolution: 300 dpi  Color: CMYK, process

File Submission

For files under 10MB, please email advertisement to: production@goipw.com

For files greater than 10MB, please send using Drop Box, Google Drive or other digital file delivery method.

Digital Specifications

File Sizes

728px X 90px

IT_Today_Subscribe_728x90_SMR17

300px X 250px

IT_Today_Subscribe_300x250_SMR17

File Requirements

Resolution: 72dpi
Color: RGB
Format: GIF, JPG, PNG
Max file size: 200 kb

Remember be sure to include the proper URL the  advertisement should direct to.

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