Media Kit

The Mission

Our mission is to inspire positive change by celebrating innovations in Science, Business, Entertainment, Sustainability, and STEM.

How do we do that?

We build lasting partnerships with innovative brands to bring our audience value and help build our partners’ businesses in the process.

EDUCATE

The public on the world’s most important issues.

INSPIRE

New generations of innovators and doers.

LEAD

The conversation on important topics.

TRANSFORM

How people view the world and use technology.

The Strategy

Innovation & Tech Today is a global leader of a new publishing model we call “New Print” – a strategy that GfK Research found has a 120% ROI.

Leveraging ultra-premium print quality ($9.99 per issue), a multi-channel digital distribution strategy, and our growing list of global event partners, we ensure our award-winning content and our advertising partners get in front of the largest possible audience.

A few highlights inlcude:

  • 75,000 print impressions per quarter
  • 4:1 pass along readership (our magazine doesn’t get thrown away)
  • 300,000 digital impressions per quarter
  • National newsstand distribution
  • Affiliate distribution via Sustainable Brands, Green Festivals, Green Sports Alliance, etc.
  • Onsite distribution at major tech events (CES, CEDIA, USASEF)

Distribution and Press Partners

National Retail Outlets

Digital Delivery Platforms

Major Event Media Partnerships

View Event Calendar

Awards & Recognition

Innovation & Tech Today is an official media partner of organizations around the world, including CES, CEDIA, USASEF, Greenbuild, and more. Our award-winning editorial and strategy has earned us national recognition from industry leaders and high-profile thought leaders alike.

Our editorial team includes veteran, award-winning business, technology and communications journalists, industry experts on top of emerging technologies, and fresh young voices obsessed with tech. Multiple award winners include Automotive Editor Michael Coates, Gaming & Entertainment Editor John Gaudiosi, and Founding Editor and Senior Writer, Robert Yehling.

But hey, you don’t have to take our word for it.

Inside Innovation & Tech Today

Our Magazine

Innovation & Tech Today blends the high-profile stories and cutting-edge tech consumers want with the news and innovative profiles businesses need. The recurring sections include:

  • Hottest Innovations
  • Tech Trends
  • Innovative Profiles
  • Product Showcases
  • STEM
  • Sustainability
  • Women in Tech
  • Gaming & Entertainment
  • Blockchain
  • Cybersecurity
  • Tech Zone
  • Outdoor Tech
  • Connected Home & Car
  • Health Tech

Our Audience By The Numbers

We are a B2B and high-end B2C publication for tech enthusiasts, backyard scientists, entertainment lovers, and businesses wanting to stay relevant.

Our readers are educated, have disposable income, and care about sustainability, STEM, women in tech, and other important issues of our day.

Average Household Income

$95,375

I&T Today Reader Age Ranges

18-34 = 42%
35-54 = 51%

I&T Today Demographic Breaks

  • Male
  • Female

Audience Alignments

Our audience cares about the environment, education, science communication, and discernible facts. They’re looking for great stories and brands that stand for something bigger than their bottom lines.

We actively support and partner with organizations making a difference, such as USASEF, Greenbuild, Sustainable Brands, and others, which allows our advertising partners to support these causes too.

Editorial Calendar Themes

Summer 2020

Coronavirus Impact Business and Med Tech / Health 

  • Innovation Through Crisis
  • Medical Tech & Digital Health Focus
  • The Home is the Refuge
  • Transforming Industries 
  • Product Revolution Outdoor & Fitness 

Estimated Closing Date: Est. June 1, 2020

Want to see our last Winter Issue? Click here

Fall 2020

Home Automation & Entertainment 

  • Smart Building with Greenbuild
  • Smart Apartment Innovations
  • STEM Education
  • Tech Zone: TBD
  • Sustainability Leaders: Brands for Good

Estimated Closing Date: August 9, 2020

Want to see our last Fall Issue? Click here

Winter 2020

Year-End Issue 

  • CES Spotlight
  • Connected Car and EV
  • Tech Zone: TBD
  • International Tech Zone: Mexico
  • Top 50 Most Innovative Products of 2020

Estimated Closing Date: November 1, 2020

Spring 2021

Sustainability & Smart Car Tech

  • Smart Cities
  • Sustainability
  • Innovations in Blockchain
  • Tech Zone: TBD
  • STEM Education

Estimated Closing Date: February 1, 2021

Co-Branded Digital Magazines

Produced in partnership with the USA Science & Engineering Festival

Innovation & Tech Today is a proud media partner of the USA Science & Engineering Festival. Committed to celebrating innovation and investing in our future, the USA Science & Engineering Festival perfectly complements the mission of I&T Today. In addition to covering the festival in Washington D.C. in 2018, we’re increasing STEM coverage in our new extended Education section. This section is repurposed for the USA Science & Engineering to be distributed to their email subscribers. You get the culture you celebrate, so celebrate STEM!

 

 

Produced in partnership with Sustainable Brands

As a proud media partner of Sustainable Brands, I&T Today is committed to discussing key issues in both corporate and personal sustainability including water use, food waste, electricity and fossil fuels, transportation, sustainability communications, green tech and initiatives, the intersection of business and sustainability, and more. Discussion and celebration of the strides made in sustainability are pivotal during this time in our country and planet’s history!

Rates & Services

Tap Into Our Advertising & Media Services

Innovation & Tech Today specializes in something we call “New Print,” which refers to our multifaceted print, digital, and event-based distribution strategy.

When you partner with us, you are partnering with an experienced, skilled media partner who knows how to build an audience, increase impressions, and elevate our partners to the top of our readers’ minds.

Pre-discounted Packages – Limited Availability

Extreme Value Package

  • Two Full page ads – Summer and Fall 2020 (Print and Digital)
  • Two podcast sponsorships
  • Six months of banner ads on Innovation & Tech Today Online
  • Online Editorial Consideration – Will be sent out through Social Media and Newsletter
  • Unlimited digital distribution rights for each issue

Only $9,500 NET

Upgrade to Two Double page Spreads for only $4,500 more = $14,000 NET

9 Month Digital Deluxe Package

  • Premium B2B directory listing for one year on innotechtoday.com
  • 3 Direct email blasts to our subscriber base
  • Nine months banner ads on innotechtoday.com
  • Two podcast sponsorships 
  • Nine newsletter banner ads 
  • One online native ad
  • One online interview / product feature to be shared through Social media and newsletter
  • Ongoing online Editorial Consideration for innotechtoday.com
  • Four Product Reviews in print and online
  • One ‘Deal of the Week’ newsletter featured product / service 
  • One hour consulting 
  • Nine months social media collaboration 
  • Full page ad in Summer, Fall and Winter 2020 issues (print and digital editions)
  • Unlimited digital distribution rights for each issue
  • Up to 50 copies of publication 

Only $11,950 NET

12 Month Digital Domination Package

  • Premium B2B directory listing for one year on innotechtoday.com
  • 6 Direct email blasts to our subscriber base
  • Twelve months banner ads on InnoTechToday.com
  • Four podcast sponsorships 
  • Twelve newsletter banner ads 
  • Three online native ad
  • One online interview / product feature to be shared through Social media and newsletter
  • Ongoing online editorial consideration for innotechtoday.com
  • Four Product Reviews in print and online
  • 1 deal of the week newsletter featured product / service 
  • Four hours consulting 
  • Twelve months social media collaboration
  • Four Double Page spreads – Summer, Fall, Winter 2020, and Spring 2021 issues
  • Unlimited digital distribution rights for each issue
  • ONE section sponsorship per issue
    subject to availability 
  • Up to 100 copies of publication. More available on request

Only $35,800 NET

Ultra-Premium Print Magazines

Advertise in a magazine that represents the highest print quality available – award-winning editorial, 50 lb cardstock glossy cover, perfect bound, and advertisements from only the most innovative brands.

Ad sizes and rates include:

  • Full Page – $9,500
  • Double Page Spread – $14,950
  • Half Page – $5,950
  • 1/6 Page – $1,500
  • Outside Back Cover – $24,950
  • Inside Front Cover – $19,950
  • Inside Back Cover – $12,350
  • Table of Contents – $11,500

Talk to a representative about our bulk discounts!

Print Native Advertising

Increase engagement with your advertising by creating (or having us create) a native ad. These ads are thought leadership and best practice articles that feel like a natural part of the magazine. Whether you write it yourself or one of our specialists writes it for you, this is an opportunity to share your company’s vision with our readers.

We offer two native advertising options:

  • Native Advertising (Written by You) – $7,000
  • Native Advertising (Written by Our Team) – $7,500

*No more than 500 words per ad. All native ads will be designated as “Paid Content”. Native advertising produced by our team will align to our editorial standards – i.e., it’ll be thought leadership, not a sales pitch.

An example of native advertising is on the right in the image above.

Print Section Sponsorships

Want to be associated with a full section of our magazine, such as our sections dedicated to Sustainability, STEM, or Security? Become a section sponsor and get your logo on every page of that section.

Section sponsorships are $1,500 and are only available in addition to a Full Page Ad or larger.

 

The section sponsor is in the top left corner next to the section title.

Event Onsite Activation

As media partners with major trade events – including CES, CEDIA, and USASEF – we’re uniquely able to boost the impressions of our magazine (and our partners) with the movers and shakers in the industry. We pull out all the stops with gorilla marketing strategies that ensure conference-wide buzz and that our partners can break through the chaos.

Cost: $3,500 for one event

 

The image above is from our Golden Ticket Giveaway (Yeah like the Willy Wonka golden tickets).

FB Live and Onsite Event Video Interview

Facebook Live video and onsite event interview with thought-leader from your company with professional production.

Cost: $2,500

Product Review Video Shoot

Video review of your product with professional production.

Cost: $1,500

Exclusive Product Deal Of The Week

Newsletter campaign/social promotion and product featured in online store.

Cost: $1,500

Newsletter Banner Ads

Want to get your ad in front of our audience in a more personalized way? Purchase a spot in our weekly newsletter! It’ll be delivered to the inboxes of over 25,000 subscribers.

Cost: $500 for one send

Ask about our bulk discounts.

Digital Banner Ads

Advertise on our website for one month with a banner ad on our home page and get tens of thousands of eyeballs on your company’s promotions and creative.

Cost: $500 for one month.

Social Media Promotion

Boost the impact of your advertisements by having us send your creative and messaging out via our social channels – Twitter, Instagram, Facebook, and LinkedIn.

  • 1 Post per Month (All Channels) – $500
  • 3 Posts per Month (All Channels) – $1,250

Print Specifications

Full Page

Downloadable diagram and templates available on right

Trim: 8.375″ x 10.875″
Bleed: 8.875” x 11.375″
Extend artwork .25″ past trim on all 4 sides.
Live Area: 7.875″ x 10.375″ (for type safety)
Keep all pertinent text & imagery within this space. 1/4” inside the trim area

Double Page Spread

Trim: 16.75″ x 10.875″
Bleed: 17.25″ x 11.375″
Extend artwork .25″ past trim on all 4 sides.
Live Area: 16.25″ x 10.375″ (for type safety)
Gutter: 1” center, no text

Half Page

Size: 7.875″ x 5″
Contain within .5 border if needed – no bleed

1/6 Page (Gift Guide)

Size: Horizontal: 5″ x 2.5″ //  Vertical: 2.5″ x 5″
Floating ads – no bleed

Full Page Templates

File Requirements - Print

Preferred File Format: Press Ready High Resolution PDF

Resolution: 300 DPI

Color Format: CMYK only

Quality: Maximum / Compress text & line art / All fonts embedded

DO NOT include any printer’s marks (crops, registration or color bars)

Other File Formats Accepted:
High Resolution, unlayered TIFF
Resolution: 300 dpi  Color: CMYK, process

File Submission

For files under 10MB, please email advertisement to: production@goipw.com

For files greater than 10MB, please send using Drop Box, Google Drive or other digital file delivery method.

Digital Specifications

File Sizes

728px X 90px

IT_Today_Subscribe_728x90_SMR17

300px X 250px

IT_Today_Subscribe_300x250_SMR17

File Requirements

Resolution: 72dpi
Color: RGB
Format: GIF, JPG, PNG
Max file size: 200 kb

Remember be sure to include the proper URL the  advertisement should direct to.

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