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Study Shows “The Good Life” is all about Connections and Simplicity

May 23, 2017
By P.K. French

Citing a recent study conducted by Harris Poll and Sustainable Brands, Erica Parker set off today’s proceedings at the annual Sustainable Brands conference by discussing exactly what composes the ever-sought “Good Life.”

Here was the breakdown:

From the presentation at Sustainable Brands 2017 in Detroit.

Balanced Simplicity: Simplicity, balance, health, & happiness: 36% 

Meaningful Connections: To people, community, and the environment: 28%

Financial Independence: Money and the ability to enjoy it: 26%

Personal Goals: Career & education: 10%

Erica Parker speaking at Sustainable Brands in Detroit

The study’s findings would seem to show that one’s relationships, along with simple health and happiness, are dominant forces in achieving “the good life,” as it was defined by the study.

These findings were particularly relevant in kicking off the Sustainable Brands conference, as the event focuses on the social impact of major brands like Dow Chemical and Ford Motor Company.

As Raphael Bemporad of BBMG said in a follow-up presentation, “…you’re going to be forced to stand for something,” explaining that, in order for brands to succeed, they have to recognize that “brands are built for humans.”

Author Bio: P.K. French is the former Executive Editor of Innovation & Tech Today. An award-winning writer and editor based out of Denver, CO, he is fascinated by the relationship of tech and culture. You can find him on Twitter at @pk_french.

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