Citing a recent study conducted by Harris Poll and Sustainable Brands, Erica Parker set off today’s proceedings at the annual Sustainable Brands conference by discussing exactly what composes the ever-sought “Good Life.”
Here was the breakdown:
Balanced Simplicity: Simplicity, balance, health, & happiness: 36%
Meaningful Connections: To people, community, and the environment: 28%
Financial Independence: Money and the ability to enjoy it: 26%
Personal Goals: Career & education: 10%
The study’s findings would seem to show that one’s relationships, along with simple health and happiness, are dominant forces in achieving “the good life,” as it was defined by the study.
These findings were particularly relevant in kicking off the Sustainable Brands conference, as the event focuses on the social impact of major brands like Dow Chemical and Ford Motor Company.
As Raphael Bemporad of BBMG said in a follow-up presentation, “…you’re going to be forced to stand for something,” explaining that, in order for brands to succeed, they have to recognize that “brands are built for humans.”