March 28, 2024

Innovation & Tech Today

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How I Got Duped By A 2015 April Fools’ Product

One of my responsibilities with Innovation & Tech Today is to help obtain cool new products to review. And, while I’ve seen a lot of awesome stuff in my hunt for products, I’ve also seen some pretty strange things that people apparently buy. But today, let’s focus on something I saw that seemed too crazy to be true…and actually was. All while proving my own gullible oafishness. Yet again.

ant, watch, product
Image Courtesy of Analog Watch Co.

The other day, I was scrolling around for new products to review, and my eyes were drawn to something strange – what appeared to be a wristwatch filled with ants. The product in question was the Ant Watch, which is, yeah, exactly what it sounds like. At first, I thought perhaps it was just an optical illusion or digital screen showing non-stop ant footage. (My favorite channel!) But then I read the copy and was stunned – a small watch where you trap some ants in a small space just to experience “design through the lens of nature”.

I was pretty shocked. I told friends and co-workers about this strange product/ant jail cell. I questioned what kind of Dr. Claw-style villain would wear something so cruel. I even emailed the company requesting a sample of the watch just so I could elaborate on the product’s fiendishness and free the ants in a stunningly selfless act. But then, on returning to the website, I finally read the bottom of the page:

“Ships never because April Fools.”

ant, watcj, april fools
Image Courtesy of Analog Watch Co.

Well, looks like I wasted three days badmouthing a product that doesn’t even exist. I had been successfully April fooled by a fictional product that “came out” two years ago. Not only that, I requested a sample! I’m sure the fine people at Analog Watch Co. had a good laugh about that.

And so, on this April Fools Day, take everything you read with a grain of salt. If you read a headline that says “Samsung Note 8 Introduces Front-Facing Flamethrower”, you should probably think twice before believing it. But you might want to click anyways. Because that actually sounds like it could be true. 

Featured Image Courtesy of Analog Watch Co.

 

By Anthony Elio

By Anthony Elio

Anthony Elio is the Assistant Editor for Innovation & Tech Today. Outside of writing, he is a drummer, podcast host, sandwich enthusiast, and amateur self-describer.

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