October 3, 2023

Innovation & Tech Today


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How Automation Is Changing the Way Realtors Coordinate Transactions

Technology continues to be a catalyst for change in many industries, and real estate is no exception. Digital imprints are everywhere.

From the way buyers shop for property to how transactions are conducted to the way deals are closed…the real estate industry has embraced technology to the core. Realtors are adapting to these changes to remain competitive in an industry that’s at the forefront of the digital revolution.

But exactly how is automation changing the agents’ roles?

Glad you asked. With mobile technology and the move to the cloud, today’s realtors are more connected than ever before, being able to interact with their clients and close deals from virtually anywhere. Let’s look at how technology is changing the way realtors coordinate transactions.

By Automating Mundane Tasks

What brings in revenue in real estate?

You guessed right! Prospecting and closing deals.  

But alongside these roles come cumbersome tasks that can burn out even the most experienced agents. These include drawing contracts, studying property listings, analyzing the market, drafting marketing emails, scheduling appointments, discussing conditions of sale, etc.

Realtors can harness technology to complete most of these tasks so they can focus on the more important tasks.

For example, with software like Paperless Pipeline, agents are able to automate mundane tasks like appointment scheduling and see every upcoming task from a single page. They’re also able to instantly send emails with just a few clicks using saved templates. Automating these repetitive tasks frees the agents’ time, allowing them to focus more on strategic tasks.

The Move to the Cloud

Cloud computing offers many opportunities for real estate companies to improve transaction management and scale up their operations.

Already, 80% of the top-performing agents are using some form of cloud computing.

Companies that leverage cloud computing benefit from improved customer relationship management. For instance, with a cloud-based CRM, real estate agents can serve their customers on the go and manage their relationships with those customers from anywhere.

Cloud computing also improves leads and marketing management. With lead management solutions on the cloud, real estate professionals are able to capture leads and get real-time insights into their marketing progress.

Most importantly, a move to the cloud allows real estate agents to close deals fast, and from anywhere. Cloud-based e-signing services make it easier for agents to obtain e-signatures for a contract or collaborate through shared files.

Adoption of Mobile Applications

The advent of technology ushered in major breakthroughs in real estate.

Realtors switched to online marketing, real estate CRM became mainstream, and virtual tours began to gain traction.

But the move to mobile applications shifted the real estate landscape to a whole new dimension. Today, buyers can view listed properties in their area and even virtually tour a dream home from their phones.

Realtors also need to constantly keep in touch with their clients. And with mobile applications, there is no need to wait for face-to-face meetings. Agents can schedule appointments, hold video-meetings, send emails, and make calls, all from a phone.  

Plus, most real estate CRMs and transaction management software come with corresponding mobile apps that allow realtors to conduct transactions remotely. 

By I&T Today

By I&T Today

Innovation & Tech Today features a wide variety of writers on tech, science, business, sustainability, and culture. Have an idea? Send it to submit@innotechtoday.com

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