July 12, 2024

Innovation & Tech Today


Buyer’s guide: The Top 50 Most Innovative Products
CES 2021

CES 2021: It’s Watching You; Sony’s “Thinking” TV

Powered by a cognitive processor, Sony has announced the world’s first cerebral television at CES 2021.

According to a release issued by the company last week, the televisions use processing methods designed to replicate how humans see and hear. The cognitive intelligence divides the screen into numerous zones and detects where the “focal point” is in the picture.

CES 2021
Photo by Guglielmo Basile on Unsplash

While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast, and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do.

By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve.

Mike Fasulo, president and chief operating officer of Sony, said the company’s goal is to offer viewers the best and most immersive experience – “authentically delivering the creator’s true intent.”

“Our new BRAVIA CORE technology and the XR lineup takes the industry to the next level with a powerful, cinematic experience, enabled by the world’s first TVs with cognitive processors,” he said.

Key BRAVIA XR Lineup Highlights:

BRAVIA CORE: In collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE is where entertainment meets technology and was developed to add value and showcase unique Sony experiences.

Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles2 and the largest IMAX Enhanced movie collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps3.

Google TV: This lineup also introduces Google TV, a brand-new entertainment experience that brings together movies, shows, live TV and more from apps and subscriptions and organizes them just for you.

Easily find something to watch with personalized recommendations and bookmark shows and movies to a single Watchlist to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search.

HDMI 2.1 Compatibility: All BRAVIA XR TVs will feature HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR) 5, Auto Low Latency Mode (ALLM) and e-ARC, supporting higher resolutions and frame rates ideal for next-generation gaming.

Sound-from-Picture Reality: In addition to best-in-class picture quality, the new Cognitive Processor XR also offers incredible sound with Sound-from-Picture Reality, which aligns the position of the sound with the images on the screen to offer a uniquely lifelike experience.

Hands-Free Voice Function: With hands-free voice control built into Sony’s Google TVs, you can set aside the remote and just use your voice to search for entertainment, get answers, and control the TV and smart home devices. Try saying “Hey Google, turn on the TV” or “Hey Google, what should I watch?”

Smart Speaker Compatibility: With Google Assistant and Amazon Alexa enabled devices, you may cast and control videos from YouTube with Google Nest speakers or change the channel or volume with Google Assistant and Amazon Alexa enabled devices.

Delivering the Creator’s Intent: The new models will continue to deliver the creator’s intent with Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX Enhanced, which features IMAX remastered picture and sound, as well as IMAX Enhanced Mode — fully optimized for playback of cinematic content.

Picture of By Joe Toppe

By Joe Toppe

Joe is a career journalist, a graduate of Kent State University's School of Journalism, and Managing Editor of Innovation & Tech Today.

All Posts


[ninja_form id=16]





* indicates required


We hate spam too. You'll get great content and exclusive offers. Nothing more.



Looking for the latest tech news? We have you covered.

Don’t be the office chump. Sign up here for our twice weekly newsletter and outsmart your coworkers.